A Sound Match Privacy Policy

(last updated 3/20/06)

A Sound Match ("ASM") respects your privacy and we are diligent about securing your personal information. A Sound Match does not sell, release, or exchange our members' personal information to third parties without your prior consent and/or notification.

For any questions/concerns about our Privacy Policy, contact us or write to A Sound Match Privacy, PO Box 720133, San Francisco, CA 94172-0133.


By using this web site and submitting your personal information to ASM, you consent to the collection, use and sharing of this information in accordance with this Privacy Policy.


ASM is an online and offline music matchmaking service and music community. We use music to determine compatibility between members and assist meetings of our members through the ASM Music Personality test, the ASM website and at ASM or ASM business-partner sponsored public events. In order for members to be matched together, they will supply an email address and may also create unique profiles, which contain personal information.

When a member posts information in accordance with this Policy, none of the information ASM collects from members can be seen or used by the public to identify a particular member.

(At such time as ASM begins charging service fees, the Privacy Policy will be updated to reflect the issues regarding fee collection and credit card data and interaction with credit card companies and other financial institutions. See below for Rhapsody service fees & your privacy.


Why do we collect your email address and other personal information?

To email test results, authenticate users and send pertinent notifications related to the use of the service, ASM collects user-submitted account information such as gender, age and e-mail address. From time to time, so that we can create a better service for you, we may ask for your feedback by way of a survey or other email. Your personal email address and private information will never appear to other users unless and until you choose to reveal it while privately communicating with another member.

If you enter a contest, you may be asked to submit personal information such as name, email, home address, or other personal information. This information will not be publicly available, but may be shared with or transferred to third parties that are directly managing the applicable contest. Rules specific to such contest will be posted in connection with the entry process.

If you voluntarily opt-in to receive information directly from ASM partners or advertisers, your personal information may be transferred to this particular third party only for this particular purpose.

Information seen by other members/the public

For the purpose of enabling members to search for, find and communicate with each other, ASM collects and displays other profile data, voluntarily submitted by our members. This member-provided information includes, but is not limited to: photos, personal interests, music preferences, social preferences, age, education and ethnicity.

When you register as an ASM member and complete your profile information, your profile nickname and the information you include in your profile forms are displayed and intended for public viewing.

Please do NOT submit any personally identifiable information on your profile such as your real name, private email address, credit card info, personal websites, etc.

ASM reserves the right to refrain from posting or removing any or all member-provided data.

Members can search for each other by nickname or general search criteria. Your first or last name will not be revealed.

Your personal playlists or profile snapshot may be featured on the home page or elsewhere on the website. You will have the option of opting out of participating in this feature on your profile form (*feature to be developed location unknown as of yet).

Opting Out, Updating, or Removing Information

If you do not want your profile to be available for public viewing, you may opt to hide your profile in your account management section of the website.

By becoming a member, you agree to receive periodic information from ASM via email, such as your newest Sound Matches, feature updates, newsletters or other relevant communication. Either inside your email or within your account manager, you will have the option of unsubscribing or opting out of receiving these communications. If you have any trouble using these features, please contact us.


ASM records non-personally identifiable information such as internet provider (IP) address, select profile information, referring pages, browser type and aggregate user data from visitors and users of our website. This data is used to improve our website services, diagnose website problems, manage the website and track usage.


Like most websites, ASM logs IP addresses to help collect statistical information about the performance of our servers and to track user trends. This non-personally identifiable information may be shared with third parties so that we can provide our users with more relevant information, advertisements and services. THE INFORMATION ASM COLLECTS IS NOT LINKED TO THE PERSONAL INFORMATION OF OUR USERS, IT IS DELIVERED ANONYMOUSLY.


ASM uses cookies, as do most websites, to enable our system to recognize your computer, store your preferences and provide you with a more personal experience when you enter our website.

Cookies exist to enable and enhance your user experience. However, you can configure your browser to accept or reject cookies, depending on the browser you use. Each browser is different, so look at the "help" section to learn how to change your cookie preferences.

However, if you disable your cookies, all the password-protected areas of the Site will not be accessible to you.

If you would like to learn more about cookies, visit http://en.wikipedia.org/wiki/Web_cookie.


By inserting friends' email addresses, ASM members can email music personality test results to friends and invite them to take the test to see if there is a Sound Match. ASM stores these email addresses to track these friends back to our members, compare test results and send limited reminders to visit the website. ASM does not sell or reveal these addresses to any third party, nor do we use these emails to send further communications. Recipients of ASM email invitations may unsubscribe to the email or contact ASM to request removal of their email address from our database.


At no time will your personal email be displayed or communicated to another ASM member (unless you directly reveal your email address and personal information to another member during your private communications). When you send and receive emails through the ASM system, we disguise your personal email account so NO ONE will ever see the originating service provider or your name. ALL EMAIL EXCHANGES DELIVERED VIA THE ASM EMAIL SYSTEM REMAIN ANONYMOUS.


Please note that when you voluntarily post personal information to an ASM forum or message board, the information can be accessed by the public and can be collected by others. As a result, you could receive unsolicited email or messages. However, your email exchanges will always remain private and the content will only be seen by the recipient you designate.


Our website contains links to other websites. Please note that when you click on these links or banners, you are entering another business/website. We do not and cannot control the business or privacy practices of these sites. This ASM privacy policy does not cover the activity you engage in when you leave ASM and visit another website. Please review the privacy policy of each website you visit to become aware of their business practices and personal information they may collect from you. ASM is not responsible for the actions of other websites.


In the effort to protect your privacy, we take all reasonable and generally accepted industry standards to maintain data security, prevent unauthorized access, and safeguard the personal information under our control against loss, misuse and alteration.

Your ASM member account is protected by the password we deliver to you via email or the password you self-designate to protect your account. You are responsible for maintaining the confidentiality of your password and username. If you believe there has been or there will be an authorized use of your account, please notify us immediately.

We encrypt the personal information you submit during registration and while completing/editing your profiles.

Your personal information is released only to those ASM employees and contractors on a need-to-know basis and only to those who need access to perform their job functions (e.g. customer service, IT).

Disclosure of your personal information

The only time your information may be disclosed to a third party, without notice to you, is upon necessity to:
  1. Comply with legal requirements such as subpoena, warrant or other legal processes
  2. Enforce the ASM Terms of Service
  3. Protect ASM legal rights
  4. Protect the safety of our members and the public
  5. Comply with acquisition rights that a successor company/entity may receive due to a transfer of assets or outright ownership in A Sound Match.


As of this writing, ASM is free of charge. If you decide to subscribe to the Rhapsody music service while using ASM, you will leave our website to visit Rhapsody's website. Your financial information will be delivered directly to them. ASM will not have access to your financial information and we do not manage, store or control this information. If you have any questions, please review the Rhapsody privacy policy.


We suggest you periodically review the ASM Privacy Policy for updates and changes. We retain the right to modify the Privacy Policy and practices. After modifications have been posted, and you continue to use the service, this indicates your acceptance of the modifications.

However, if any changes are made to this privacy policy that materially affect the way we use users' personally identifiable information, ASM will notify users by email or by providing 30 days notice on the website. Such modifications shall only apply to information received on or after the revised date.


If you have any further questions regarding this policy or your privacy while using A Sound Match, please contact us or write to us at A Sound Match Privacy, PO Box 720133, San Francisco, CA 94172-0133.

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